Description

Marketing: Basic Concepts and Decisions provides a concise and accessible introduction to the foundational principles of marketing. Designed for students and professionals alike, this book explores essential marketing concepts—including market segmentation, targeting, positioning, the marketing mix (product, price, place, and promotion), consumer behavior, and strategic decision-making.

With a focus on real-world applications, this resource equips readers with the tools to make informed marketing decisions in dynamic business environments. Clear explanations, practical examples, and decision-oriented frameworks make it an ideal guide for anyone seeking to understand how marketing drives business success.